Fashion is an ever-evolving industry that is constantly influenced by various factors like trends, technology, culture, and society. Yet, there are some visionary designers who go beyond the ephemeral nature of trends and create a unique philosophy that transcends time.
One such designer is Rei Kawakubo, the founder of Comme des Garçons, a Japanese fashion label known for its avant-garde designs and unconventional aesthetics. For Kawakubo, fashion is not just about creating beautiful clothing but also about expressing a deeper meaning and philosophy that reflects the times we live in.
Her designs are known for their deconstructive and asymmetric silhouettes, bold colors, and unorthodox materials. Kawakubo’s design philosophy lies in breaking free from conventional fashion norms, defying beauty standards, and pushing the boundaries of what is considered acceptable in the fashion industry.
In an interview with The New York Times, Kawakubo expressed her disdain for fashion trends, saying, “I never think about what other people are doing. I try to create something that has never been done before.” For Kawakubo, fashion is not about following trends but about creating a new aesthetic that challenges the status quo.
Another aspect of Kawakubo’s philosophy is her emphasis on creativity and originality. She believes that one should not imitate others but rather forge their own path by expressing their unique vision. In an interview with The Guardian, she said, “It’s important to create something that comes from within, rather than copying what’s already there. You have to trust your own instincts.”
Moreover, Kawakubo’s designs are often infused with social and political commentary. For instance, her 1996 collection featured clothing that was ripped, torn, and frayed, which she explained was her reaction to the bombings in Tokyo that year. Similarly, her 2017 Met Gala collection, “Art of the In-Between,” was inspired by the concept of “in-betweenness,” reflecting the current state of society that is marked by cultural, social, and political polarization.
For Kawakubo, fashion is not just about creating beautiful clothing but also about expressing a deeper meaning and philosophy that reflects the times we live in.
In conclusion, Rei Kawakubo’s philosophy of fashion goes beyond the superficiality of trends and the glamor of the fashion industry. Her designs are a reflection of her unique vision, creativity, and social consciousness. She has challenged the norms of the industry, rejected standards of beauty, and expressed herself through her art. As she once said, “To me, Comme des Garçons is not a fashion company, it’s just a creation company. It’s why I’m not interested in fashion, trends or commerciality.”